In 2014, Great Eastern began its search for a corporate uniform designer that not only possessed the much needed expertise but also had the work to show for it. Great Eastern knew very well what they were looking for, but only the experts could bring it to fruition.
Smart, Elegant and Professional – nailing these three magic words won CYC the project. That one small step for CYC turned out to be one giant leap for Great Eastern. Evidently a breakthrough from the mundanity of their former garb, CYC has helped personify the brand through thoughtful design.
“At Great Eastern, we’re no longer just a life insurance company, but a Life company.”
In line with Great Eastern’s slogan, Life is Great, the new corporate jackets now reflect heart and soul – the true essence of what Great Eastern is really all about.